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Promotion on Social Media can be defined as an advertising practice that brings together marketers and consumers. The key aim of cross-promotion is the creation of awareness, credibility and profitability for both the parties. It enhances brand awareness through different media such as social media, print, television, websites and other channels. The core value in a successful cross-promotion campaign is to build a long-term relationship with consumers. The best way to create such a relationship is by writing and publishing an advertorial on a popular social network website. This article will provide you with four guidelines on how to write an advertorial. Your promotion on social media should be targeted to your product or service and must clearly address your target audience. An important thing to consider when choosing a social media marketing technique is to ensure your target audience is comfortable with the advertorial, including your brand logo. Your social promotion on social